The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Are you prepared for the impending shift to Google Analytics 4? What do AI and ML mean for content – today and in the future? Is now the right time to dive into Performance Max campaigns? Explore […]
Google is slowly rolling out new Setup columns at the campaign and ad group levels. What is a Setup column. The new Setup column was first noticed by Steve Seeley, who posted about the update on Twitter. The Setup column includes information about: Disapproved ads Disapproved keywords Eligible ads Eligible keywords Eligible Responsive Search Ads […]
Google has just announced an update to their Invalid Traffic guidelines. What is Invalid Traffic. Invalid Traffic is “any activity that doesn’t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.” What Google says. The policy update […]
Enhanced Measurement and more Right from the get-go, enabling pre-created events referred to as ‘Enhanced Measurement’ under Data Stream settings negates the need for manual configuration of event tags. What this means for you is the ability to automatically track key user interactions, specifically user visits, scroll behaviour, video engagement, file downloads, outbound clicks, and […]
SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about optimizing content for search, we often highlight what […]
In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important than ever. Marketers, business leaders and other cost-center functions need to be able to show value and ROI on the spend in their programs, which is why meaningful KPI measurement […]
Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we once spent our workday performing keyword research, writing ad copy and adjusting bids, Google’s machine learning automates tasks for easier account management. But don’t worry, we’re not going to be […]
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “How to Decide to Build or Buy: A Customer Data Management Checklist,” presented by Acquia. The post Webinar: How […]
Starting next month, Google will update the Destination requirements policy requiring that ad experiences on destinations to conform to the Coalition for Better Ads Better Ads Standards. What this means. This means that any ads that don’t conform to the new standards will be disapproved. Advertisers will be notified of disapprovals in the Ad Experience […]
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on after the site went offline when the hosting payments were not being processed anymore. SEO by the Sea. Bill Slawski has published thousands of articles on his SEO by the Sea website, some dating back as far as […]
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