As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. Meet the class. One of the creators from the 2023 class is Jasmine Taylor from Baddies & Budgets. Taylor shares […]
Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new restaurants in town, but don’t get […]
Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes To maximize ROI, start with defining the value of different conversions based on what they’re really worth […]
It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus. But they’re also leading […]
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you […]
Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross Merchandise Volume) and improving customer satisfaction.” He continued that success with […]
New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. According to an email sent to all AdSense admins and legal managers, starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller […]
Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they […]
Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps. Note that some of these were announced at the Search On event a few […]
Two Google foodies share how they’re using tech to get their holiday meals on the table this season.
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