This month Google is updating its policy regarding Display and Video 360 suspensions at the account level. The following update was provided by Google and is available on their Advertising Policies Help page. In December 2022, Google will update the Disapprovals and suspensions page so that there is a dedicated policy article for Display & Video 360. […]
Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. While I started my career in a link building agency (the real trenches of SEO) […]
Instacart advertisers now have more options to promote their products on the platform. This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Soon, Instacart will improve on the new Promotions offering with Free Gifts, and Buy One, Get One (BOGO). What Instacart says. Ali […]
Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated. This update started on November 28, 2022. Please note that you may see […]
SEO is not just a marketing strategy. It’s a game-changer. In my 27-plus years in the industry, I’ve seen how SEO can forever change the trajectory of a business and, in turn, change people’s lives. As we head into the holiday season and at a time of giving thanks, here are three reasons businesses can […]
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision […]
LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters, you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers. If a member […]
Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews and promising first-page rankings. Why we care. If anyone claims they are calling on behalf of Google and demands that you pay money for a free service, just don’t. Protect yourself. Do […]
Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also saw an increase this year of about 12%. This brings total sales for the weekend to around $68 billion. The figures are not adjusted for inflation, […]
There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. […]
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