Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those that are truly succeeding […]
Google is now rolling out continuous scroll on the desktop search results. Google initially brought continuous scroll to mobile search in October 2021 and now it is here for the desktop search results. Continous scroll is like infinite scroll but it does not go on infinitely, it stops after a few pages or so – […]
Google has shut down Duplex on the Web and has retired its web crawler, DuplexWeb-Google. Google posted a notice of this in this help document saying “Duplex on the Web is deprecated, and will no longer be supported as of December, 2022. Any automation features enabled by Duplex on the Web will no longer be […]
If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of updating, tweaking, editing, and rewriting old content that’s not pulling […]
Holiday shoppers aren’t the only ones who wait until the last minute. If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact. Why product optimization is worth the effort Many ecommerce players fight tooth and nail to get their […]
If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should […]
Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax […]
Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, […]
Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” But is this true? What does it take to be […]
Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization. Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday. Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4; Views per Session, and Average Session Duration — Carly Boddy […]
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