search engine optimisation

Google drops the character limit for headlines in article structured data

Google has updated the article structured data help documentation to remove the hard character limit for the headline property. Instead of Google saying there is a 110-character limit, now Google just says you should be concise with your headlines for your articles. The revision. Google’s article structured data help documentation used to write “The title […]

Microsoft to add ChatGPT features to Bing Search

Microsoft may be adding OpenAI’s ChatGPT features to Bing Search in the coming months. According to a report by The Information, two sources from the company is saying the company likely will be adding the popular ChatGPT AI question and answer service to Bing, Microsoft’s search engine. What is ChatGPT. OpenAI-launched chatbot ChatGPT several months […]

Our year in charitable donations 2022

January: Samaritans Every 10 seconds, the team at Samaritans responds to a call for help. They’re here, day or night, for anyone who’s struggling to cope and who needs someone to listen without judgement or pressure. “I’m grateful to have the opportunity to donate to this wonderful charity that I volunteer for as a listener. […]

This day in search marketing history: January 4

Rap Genius returns to Google after link penalty In 2014, 10 days after being penalized for “unnatural links” that it helped create, lyrics site Rap Genius returned to Google’s search results. On Dec. 24, 2013, Google confirmed it was looking into an “affiliate” program Rap Genius created in order to get unnatural links pointing to […]

Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to […]

Commerce Components by Shopify gives large retailers new ways to use the platform

Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. Why we care. Advertisers and retail brands could see higher conversion rates when they integrate with Shopify’s new features such as 99.99% checkout uptime, one-click […]

TikTok adds 5 new ways to enforce safety for teen users

TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing their enforcement of nudity, sexual activity, and sexually explicit content, including content that directs to adult websites […]

SEO content writing vs. content writing: The key difference

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The difference between content writing and SEO content writing. Three content tactics that can trump SEO […]

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