I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the […]
Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft […]
SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? At a high level, […]
At SMX Next in November, I was honored to give a talk on making automation work for lead generation when it’s not designed for lead generation. A huge thank you to all who attended – the overtime Q&A was a lively session with many questions! Lead generation automation challenges Many of us are dealing with […]
Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be […]
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register […]
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads. What happened. According to the New York Times, Meta includes language in its terms of service agreement, the very lengthy statement that users must accept before accessing services like Facebook, Instagram […]
An announcement by Twitter, on Twitter, says that the company is going to relax its ban on cause-based ads (such as those for climate change or women’s rights). They also plan on lifting their own restricitions on political advertising. We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our […]
Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, […]
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than […]
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