Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now […]
For our 25th birthday, we’re looking back at some of the milestones that made Google more helpful, from Autocomplete to Multisearch and beyond.
A look at the deep, technical challenges we’ve solved to improve Google Search over the last 25 years.
Since Google was founded, we’ve worked to answer hard questions, help people get answers to theirs, and move technology forward for the world.
Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? And what can we do about it? This article presents a framework that can provide […]
In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI […]
Q4 is looming, and many brands are strategizing how to optimize their budgets to get more traffic to their products when buyer intent soars. One humble suggestion from this longtime affiliate marketer: TM+ partners (also known as Trademark+ partners or affiliate search partners), who work with brands to bid on brand keywords to drive traffic […]
A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results, according to Tanner Zoromski, SEO manager at Merkle, a customer experience […]
Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Identifying the most valuable keywords for your business can make or break your visibility and online presence and put distance between you and your competition. But only when it’s appropriately harnessed. Learning to do strategic keyword research […]
Universal Analytics is still processing data two months after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose the ability to track the performance of their websites and campaigns. However, two months later, […]
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