For Google’s 25th birthday, we’re celebrating alongside our users with a special Doodle and some surprises in Search.

Por el cumpleaños 25 de Google, estamos celebrando junto a nuestros usuarios con un Doodle especial y algunas sorpresas en Search.

While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast […]

Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses.  However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several […]

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising.  In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes.  While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from […]

Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases […]

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high […]