Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real […]
Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve if you plan first. For instance, planning your meals for the week vs. winging it. […]
Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat. What it looks like. Here is a screenshot posted by Mike Davidson, Corporate Vice President, […]
Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. However, when April came, the general consensus was that Mobilegeddon was […]
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the […]
Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 […]
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google’s latest $300M AI investment) is hiring a “Prompt Engineer” for $250k-$335k/yr + equity No CS degree required, just have “at least basic programming and QA skills” Wild times. pic.twitter.com/4i1sEWs5iZ […]
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than […]
It was 12 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted […]
Google unleashes the Panda algorithm In 2011, Google released an algorithm update that would eventually become known as the Google Panda Update. Google had been facing mounting criticism over content farms earning top rankings in Google with “shallow” or “low-quality” content. The Panda algorithm was Google’s response. The change impacted 11.8% of its search results […]
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