Celebrate International Women’s Day and Women’s History Month with Google
Learn about the ways Google products are embracing equity and celebrating women in honor of International Women’s Day.
Level up your video game ad strategy: A guide to measuring success
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads […]
ChatGPT for link building: A primer
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using the tool for client campaigns, I’m certain ChatGPT should find its way into your SEO tool stack. Below, I’ll cover how the AI chatbot can be used for link building […]
Optimizing local landing pages for search: 8 best practices
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer. The content of these pages can include relevant […]
How to transition away from Google Ads similar audience segments
Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. What are similar audience segments? Similar segments (previously known as similar audiences) are […]
This day in search marketing history: March 1
Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to […]
Build a winning marketing attribution framework by Cynthia Ramsaran
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of […]
AI can’t write this: 10 ways to AI-proof your content for years to come
Don’t get it twisted. The machines are taking over. It’s only a matter of time until we’re all serving aluminum overlords’ every beck and call. Fortunately for all of us simple humans, that day is not today. Despite being a regurgitating raconteur, AI is still a glorified mansplainer – like the Wizard of Oz, minus […]
The Doodle for Google student contest turns 15
Doodle for Google is back for its 15th year. Here’s how students can apply to get their artwork on the Google homepage.
Google local map pack goes missing in search results (now fixed)
The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period. Examples. Try searching for [barber near me] and […]
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