TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation of the situation, amidst ongoing security concerns regarding its possible links to the CCP. The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following […]
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to […]
If youâve used ChatGPT for any period of time for tasks like creating content for SEO, youâve likely noticed a few things: Itâs great and a major time-saver for some tasks. Itâs much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, […]
Digital marketing talentâespecially those specializing in SEO, content, email marketing, and PPCâremains in top demand. If youâre looking to advance your career, change jobs, or expand your digital marketing team, Conductorâs 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to download Conductorâs 2023 Digital Marketing Salary Guide & Hiring Trends Report for access […]
AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to âget rich quickly.â When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype. After all, focusing on the […]
For the fourth edition of Tealiumâs State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries through an independent firm. The responses revealed that Customer data platforms (CDPs) have proven critical to organizational growth during demanding times, especially as we see a global tightening of the collective […]
The campaign Our client, a market leader in enterprise cloud business management solutions, was looking to re-establish itself as the first-choice provider of accounting solutions for businesses of all sizes, but in particular, with small businesses. Through a single large-scale content marketing campaign, we needed to reach and engage small business prospects and improve brand […]
Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wish Yahoo a happy 28th birthday. Especially after I saw our 2010 story, Happy Birthday, Yahoo: 15 Years Old Today. But why was that the only headline […]
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build […]
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to âauto-migration.â Read on for more details about it and how to opt out. Making the […]
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