Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results. Search marketing on a global scale is all that – and then some. International SEO comes with a unique set of challenges. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. […]
Are you running ecommerce ads on Facebook? Then you’ve probably heard of Advantage+ shopping campaigns. This innovative advertising technology integrates proven best practices with machine learning to optimize ad delivery. It allows businesses to reach more people likely to purchase their products, driving more sales with less set-up time and greater efficiency. But is Advantage+ […]
Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? […]
Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps […]
Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why we care. Many of us (including me!) have been waiting weeks to gain access to the new Bing. If you were in this group, fire up […]
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match, but they will now begin to serve as broad match. This change will be rolled out gradually, and Microsoft Advertising expects to maintain stable performance. […]
Google is now rolling out the March 2023 broad core update, this is the first broad core update of 2023, following the September 2022 broad core update. It has been just over 6-months since we last had a broad core update from Google Search. The announcement. Google announced this on Twitter and updated its search updates page saying “Today we released […]
Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation. This enables you to tailor your channels to better suit your needs. This feature offers the flexibility to modify channel names according to your company’s […]
Andi is adding a Generated Content feature to its search results. It promises “the most accurate generative AI content and reliable source citation in the industry.” That’s a big claim from a small search engine. So is Andi truly more accurate than the new Bing, which is now powered by GPT-4? As with all things […]
Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. However, deploying schema is challenging. It is not a one-and-done approach where you only need to add some code to your website. Getting results from schema markup entails deploying and maintaining it correctly amid […]
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