I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic  coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost.  The narrative of “traffic is simply coming from a new source” is not accurate. Search and engagement are happening in new ways, but […]

Most business owners assume that if an ad is approved by Google or Meta, it is safe.  The thinking is simple: trillion-dollar platforms with sophisticated compliance systems would not allow ads that expose advertisers to legal risk. That assumption is wrong, and it is one of the most dangerous mistakes an advertiser can make. The […]

Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to reach users with intent-driven placements and far more control over where Demand Gen ads appear. What’s new. Advertisers can now select Google Maps as a channel within Demand Gen campaigns. The option can be used alongside other channels in […]

Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools are shrinking the gap between idea and execution – from weeks of developer queues to hours of hands-on experimentation.  These tools don’t replace developers, but they do let search teams create and test interactive content […]

Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will only widen.  Internal marketing teams are more sophisticated, digital channels are more specialized, and the role agencies play is no longer one-size-fits-all.  As a result, the companies that get the most value from agency relationships […]

Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products.

Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping how many businesses think about organic search.  Brands are racing to optimize for AI Overviews, build vector embeddings, map semantic clusters, and rework content models around LLMs. What gets far less attention is a basic reality: for most websites, […]

In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000 Google Business Profiles shows that deletions are being driven by a mix of: Automated moderation. Industry-wide risk factors. Increased enforcement against incentivized reviews. Local regulatory pressure. Together, these forces have significant implications for businesses and […]

Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The Channel Performance report, previously limited to individual accounts, is now surfacing in some manager (MCC) accounts. Google had previously confirmed the feature […]

For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility. Implementing lazy loading to keep LCP scores in the green.  While these practices remain foundational to a healthy site, the rise of large, multimodal models such as ChatGPT and Gemini has […]