In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization […]
Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions […]
Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and historical Google algorithm updates, so that you can see what changed with Google Search related to ranking, not just crawling, indexing or serving. New dashboard. Here is what the new […]
Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC salary survey might offer some insights, enabling you to decide whether to negotiate a pay raise or explore new opportunities. Duane Brown, CEO & […]
Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the search community – and beyond – are seeing and sharing in early Bard testing. No links/citations initially. One of our big […]
Google has begun opening up Google Bard, its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitlist at bard.google.com if you are based in the US or UK. I signed up, but note, that you cannot use your Google Workspace account to sign […]
Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor […]
Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards” is rolling out to new Bing and Edge preview, Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at […]
Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content. Google seems to support what many good SEOs have argued for some time: It doesn’t matter what you use to create content as long as […]
Driving sales, improving lead quality, and boosting conversions have never been more critical – especially in an age of increased privacy concerns. The right marketing technology is your key to getting it done. Discover dozens of marketing technologies, tools, and solutions – all for FREE and all without leaving your desk: Grab your free MarTech pass now […]
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