Staying ahead in Google Ads means adapting fast.  With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth.  Fortunately, Google is rolling out powerful new tools to help maximize performance.  This article breaks down what’s changing and how to optimize your Demand Gen campaigns […]

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube.  From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google’s AI Overviews.  If you’re looking to make the most of long-form video in 2025, here are the key strategies you need to […]

Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms – like the firing of all freelance journalists. Others argue that it’s yet another example of Google “abusing its dominant market position” to dictate how websites […]

YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes The details. The platform has introduced two […]

Google today released the March 2025 core update. Google said this core update “rollout may take up to 2 weeks to complete.” Google also wrote: “Today we released the March 2025 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. […]

Google released a new help page detailing Asset testing for retailers, a specialized experiment type for Performance Max campaigns that lets you measure the effectiveness of your creative assets. What’s new. The new experimental feature tests asset impact within a single PMax campaign: A control group (feed-only) is compared against a treatment group (with added […]

Google Analytics is enhancing its reporting capabilities with three new features designed to help users better understand their data and identify potential tracking issues. Percentage values are now included in all detailed reports, new notifications flag missing session_start events and system alerts also highlight high rates of “(not set)” values. Percentages now standard in reports. […]

As generative AI continues to shape website performance, much of the conversation has focused on its negative impact. Factors like AI Overviews, increased zero-click searches, and a growing demographic that turns to ChatGPT instead of traditional research methods may all play a role. While these shifts raise concerns, it’s equally important to examine the traffic […]

Based on the hundreds of conversations I’ve had with B2B and lead generation brands over the years, this could be an annual – if not monthly or even weekly – topic.  Lead quality remains a constant challenge, regardless of shifts in the advertising landscape. In 2025, my top PPC strategies for improving lead quality blend […]

The SEO industry is undergoing a profound transformation in 2025.  As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm fluctuations and strategically positioning brands within AI knowledge systems. This article explores key insights and practical implementation steps to navigate this evolving landscape. Withstanding algorithm updates in 2025 Traditional […]