AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down the page. Erode click-through rates. For advertisers, that means revenue leakage even when ads are positioned well. But it’s not all bad […]

Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed, or In-Stream placements were driving results. The new segmentation means marketers can finally align creatives […]

Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August: 95.3% of ChatGPT users visited Google, 14.3% of Google users visited ChatGPT. Yes, and… International SEO expert Aleyda Solis added additional SimilarWeb data from August in an X post: ChatGPT […]

Google is piloting a new “Sales & Promotions Feature Bundle with Flighted Budgets” in Google Ads, designed to help advertisers push harder during short-term promos without wasting spend. What’s new Campaign Total Budgets: Fix a set spend across 3-90 days. Promotion Mode: Accelerates spend for 3-14 days, prioritizing volume over strict efficiency. Cross-campaign support: Works […]

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, budget, and creative energy – and most teams are already stretched thin. Yet what saves time in production can quickly cost in performance. Each platform has […]

The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land, explored how the landscape is rapidly shifting under our feet. We unpacked five of the biggest stories making waves: Generative AI is changing search, but Google is still where people start: Study How Perplexity ranks […]

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms. What’s new Web to App Connect expansion: You can now send YouTube, Hotel, and Demand Gen ad clicks directly to apps – extending the […]

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost performance, while others create blind spots that cost you money.  The real challenge is knowing the difference.  This guide breaks down exactly when you can trust Google’s AI and when you need to step in. […]

In June, Google announced it was deprecating seven structured data types from working within Google Search. Now, Google is also removing the reporting related to six of the seven of those structured data types. The impacted structured data types. Google will stop reporting on Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and […]