“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers.  Keeping up with a full content calendar can feel relentless, and constantly creating new material is a fast track to burnout.  That’s where content repurposing comes in, helping you get more mileage out of what you already have. […]

Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console to avoid forgetting important key events; such as coding changes, algorithm updates, bugs on your website or more. What are custom annotations. Google explained that custom annotations are “Notes you create yourself to mark important […]

AI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust most. We now have three months of data in the AI Visibility Index, tracking ChatGPT and Google AI Mode. The key takeaway: AI search is volatile. This is likely to be normal for the immediate […]

Most of what people are calling “AI SEO” right now is just legacy SEO with new buzzwords. AI SEO is different. When you look at how AI Overviews, ChatGPT, Perplexity, and AI Mode actually source and compress information, there are things you can do that literally did not exist in the Google 10-blue-links world. This […]

AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except SEO isn’t dead. It might even be thriving.  Search engines still command approximately 88% of all search traffic. But alongside this, AI usage is almost doubling. So what gives?  Well, consumers don’t care about AEO […]

While some SEO influencers are selling panic and “AI-proof” gimmicks, the data from Google’s front lines tells a different, more strategic story.  The rapid integration of AI into search has created a wave of anxiety, making it increasingly difficult to distinguish between durable strategy and distracting noise.  The flood of information often leaves marketers unsure […]

People are already turning to AI to answer questions, compare products, and make decisions in seconds.  That shift exposes a fundamental problem: the web’s underlying structure was never built for machines.  As AI agents mature, the way information is delivered – and the need for traditional webpages – could change dramatically. Disruption is normal – […]

SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to call their optimization “SEO.” As a consequence, I’ve been dedicating much of my day-to-day as an SEO consultant […]

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, but far from perfect. Why we care. The Ads Advisor represents Google’s push toward agentic AI tools — systems that can act autonomously on users’ behalf. […]

Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its platform. By the numbers: Incorrect account suspensions are down over 80%. Suspension appeals are being processed 70% faster. 99% of appeals are now resolved within 24 hours. Why we care. Advertisers depend on uninterrupted access […]