Normandy was the beachhead in 1944. D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it). Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to […]
After weeks of testing, Bing Chat is coming soon to Chrome and Safari browsers – leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. What we know. In the coming days, we expect Bing Chat to soon work on Chrome, Safari and other non-Edge browsers. Right now, most people who go […]
Want to know the most effective ways to harness the full potential of Google’s SERP features? Learn how your brand can adopt a strategic approach to enhance visibility and secure inclusion within these vital result types. Common Google SERP features today When Google updates its search engine ranking algorithm or adds new features, its end […]
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in […]
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread […]
With never-ending changes across the search marketing ecosystem… Universal Analytics has gone the way of the dodo, long live GA4! Generative AI brings as many challenges as it does exciting opportunities The future of the SERP as we know it is wildly uncertain The next major Google algorithm is just around the corner … now […]
Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the […]
A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care. The ability to associate different products and assets simplifies the product listing experience, saving you time and […]
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report […]
Disruptive algorithm updates have shaken up Google’s SERPs over the years. Remember Penguin, Panda, Caffeine and May Day? Google’s updates typically begin as a narrow attempt to solve an individual problem, then broaden and gain names before being absorbed into the core ranking algorithms. Despite the dynamic nature of search, Google’s commitment to tackling spammy […]
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