search engine optimisation

Google Ads tests ‘Advanced Plans’ feature for budget optimization

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, creating specific plans for both conversion creation and capture. Why we care. The feature could help advertisers more effectively allocate their […]

Google Display & Video 360 API gets major update

Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders Removal of Campaign and InsertionOrder resource targeting management Renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience Additional features in v3 and v4. Asset-based creative support Integral Ad […]

How to prevent PPC from cannibalizing your SEO efforts

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI.  When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining little additional traffic.  Keyword cannibalization dilutes search performance, inflates costs, and reduces overall marketing effectiveness. This guide will help you recognize […]

From search to AI agents: The future of digital experiences

We rely on search engines to find information every day, but what if there was a better way?  Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you.  They don’t just retrieve information. They analyze, organize, and personalize it in real time. This article explores: How AI agents […]

Why traditional keyword research is failing and how to fix it with search intent

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements.  In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies and embrace an intent-driven approach.  Here are six key insights from that session. 1. Traditional keyword research is failing […]

Content marketing in 2025: 6 strategies you can’t ignore

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces predicting the next big trend. Content marketing, in particular, is highly susceptible to speculation and testing because it is fluid and heavily influenced by consumers’ […]

Google adds member pricing beta type to Merchant listing pricing structured data

Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google added examples and instructions for using the priceType property and new beta validForMemberTier property to encode active prices, sale prices, […]

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