PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing, and now AI-driven creative.  The systems running our campaigns are, for the most part, surprisingly capable – even if it pains us to admit it. With that progress, the role of the PPC expert has […]

Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in a policy update to the Unfair Advantage section, Google announced that advertisers could now appear more than once on the same search results page, provided each ad appears in a different ad location.  Simply put, […]

Google has introduced a “Creative Content” section in Merchant Center, giving brands the ability to manage video assets directly alongside product listings. The feature enhances both paid and organic visibility across Google surfaces. Why we care. Videos uploaded here automatically sync with the Google Ads asset library for linked accounts — streamlining creative management and […]

Google will be removing more search features in the coming months, but it has not disclosed the full list of which features. It appears that Google will do away with some of the currently supported structured data types used for rich results in Google Search, plus some search features. This comes after Google dropped support […]

Plus, the AI Mode shortcut is expanding to 160 more countries

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the structural shift required to escape this cycle.​ […]

No one knows how the agentic AI race will end, but its impact is already clear.  Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of Google search. AI assistants are now planning, comparing, and completing bookings for users – reducing […]

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides much of the data and automation potential that drives real impact. That’s where APIs come in. Just as BigQuery revolutionized how data is stored and analyzed, […]

YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during playback. Why we care. The change means users can no longer dismiss the sidebar to view the ad full-screen, leaving part of the […]

Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive. Even on queries without AI Overviews, organic CTRs fell 41%. This suggests users are simply clicking less, everywhere. Why we care. […]