The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google Search experience, your website will starve for clicks. There’s one problem, though: the studies claiming “AI doesn’t send traffic” focus almost entirely on informational queries. Yes, if someone wants to know what a basal cell […]

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 framing, platform-first audio, and rapid storytelling built for swipes, not scrolls. Brand advertiser takeaways (per Meta’s data): Show your brand early: Branding and messaging in […]

A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms are matched and reported — creating blind spots for advertisers who rely on precise keyword control. When AI Max isn’t the right fit. AI Max isn’t inherently bad, but advertisers should think twice if: Broad […]

Google has changed its search bar on the Google home page by adding the ability to upload a file or an image, and then the user experience takes you directly to AI Mode. This is different from uploading an image and Google taking you to Google Search with image results and Google Lens features. Instead, […]

Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer just about ad rank – it’s now a push to appear above the AI result itself. This shift follows the rapid surge in AI Overviews that Adthena highlighted in our previous study. That analysis showed […]

Google’s Daily Hub is more complex than it first appears.  It’s part of the broader acceleration toward hyperpersonalization we’ve been seeing in recent months – Preferred Sources, Profile Pages with followable elements in Discover, Brand Profiles in Merchant Center – all converging toward a single goal: anticipating your needs before you even formulate a query.  […]

Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit.  You’re constantly deciding how to allocate spend across channels and campaigns, how to handle big budget swings, and whether to set total or daily budgets. In an AI-driven ad platform world, campaign budgets remain one of […]

Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement stayed strong. The data (so far): Source: Optmyzr-connected Google Ads accounts (5,000+ ecommerce, 16,000 lead gen advertisers active both years). Conversion value and ROAS are still coming in — we’ll update when the full picture […]

ChatGPT is currently down for many users of the popular OpenAI service. When you try to ask ChatGPT a question, you likely won’t get a response. OpenAI confirmed the issue on its status page saying, “We’re currently experiencing issues.” OpenAI added, “We have identified that users are experiencing elevated errors for the impacted services. We […]

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. Driving the news. Google rolled out two suggested audience templates in Google Analytics that let you instantly build lifecycle segments: High-Value Purchasers: Built on purchase count or […]