For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand.  That was my rule of thumb.  If a five-year-old can follow what you’ve written and someone paying half-attention can still find what they need on your site, you’re doing something right. But the game has […]

Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting the web user interface to manage your Microsoft Advertising campaigns. What Microsoft said. Navah Hopkins, the Microsoft Ads Liaison, posted: “Confirming Microsoft Advertising UI […]

SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and reselling data from the platform via Google Search results. The response. SerpAPI called Reddit’s language “inflammatory” and said it was “extremely disappointed” to learn of the lawsuit without prior communication. “Our work is guided by a simple principle: public […]

Something’s shifting in how SEO services are being marketed, and if you’ve been shopping for help with search lately, you’ve probably noticed it. AI search demand is real – but so is the spin Over the past few months, “AI SEO” has emerged as a distinct service offering.  Browse service provider websites, scroll through Fiverr, […]

With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all year ‘round, but may be particularly useful to you and your customers during the holidays: Promotion assets. What are promotion assets in Google […]

Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Parasitism: One benefits at the other’s expense. Commensalism: One benefits while the other remains unaffected. Mutualism: Both thrive through shared optimization and accountability. Only mutualism creates sustainable […]

Google DeepMind researchers have developed BlockRank, a new method for ranking and retrieving information more efficiently in large language models (LLMs). BlockRank is detailed in a new research paper, Scalable In-Context Ranking with Generative Models. BlockRank is designed to solve a challenge called In-context Ranking (ICR), or the process of having a model read a […]

AI tools can help teams move faster than ever – but speed alone isn’t a strategy. As more marketers rely on LLMs to help create and optimize content, credibility becomes the true differentiator.  And as AI systems decide which information to trust, quality signals like accuracy, expertise, and authority matter more than ever. It’s not […]

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United Kingdom, Canada, Australia, and New Zealand. It is now available for multi-location restaurants, not just single-location restaurants. The What’s happening feature launched back in May as a way for some businesses to highlight events, deals, and specials […]

Marketing, technology, and business leaders today are asking an important question: how do you optimize for large language models (LLMs) like ChatGPT, Gemini, and Claude?  LLM optimization is taking shape as a new discipline focused on how brands surface in AI-generated results and what can be measured today.  For decision makers, the challenge is separating […]