search engine optimisation

DeepSeek & SEO: What you need to know

In the crowded field of AI-powered SEO tools, one open-source large language model (LLM) is quietly gaining traction: DeepSeek.  While giants like Google and OpenAI dominate the LLM landscape, DeepSeek offers a different approach.  Free to use and with a focus on coding and logical reasoning, it presents a unique opportunity for SEOs, particularly those […]

How to integrate SEO into your broader marketing strategy

SEO isn’t what it used to be.  With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever.  But search is still a major traffic driver – if you adapt.  The key? Treat SEO as part of a broader, integrated marketing strategy. This article breaks down […]

4 ways to optimize Performance Max campaigns by Adthena

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory.  However, with its “black box” nature, optimizing PMax can feel like navigating in the dark.  While adjusting budgets and bid strategies are standard levers, improving your data inputs and learning from insights are key to unlocking better results.  Here’s […]

Drive better rankings and engagement with a smarter SEO framework by Edna Chavira

The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. By structuring your content strategy around interconnected, high-value pages, you can drive faster rankings, more organic […]

Google Ads tests ‘Advanced Plans’ feature for budget optimization

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ goals, creating specific plans for both conversion creation and capture. Why we care. The feature could help advertisers more effectively allocate their […]

Google Display & Video 360 API gets major update

Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders Removal of Campaign and InsertionOrder resource targeting management Renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience Additional features in v3 and v4. Asset-based creative support Integral Ad […]

How to prevent PPC from cannibalizing your SEO efforts

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI.  When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining little additional traffic.  Keyword cannibalization dilutes search performance, inflates costs, and reduces overall marketing effectiveness. This guide will help you recognize […]

From search to AI agents: The future of digital experiences

We rely on search engines to find information every day, but what if there was a better way?  Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you.  They don’t just retrieve information. They analyze, organize, and personalize it in real time. This article explores: How AI agents […]

ALWAYS HERE FOR YOU

CONTACT US

Feel free to contact us and help you at our very best.