search engine optimisation

Microsoft officially launches Copilot Search in Bing

After a couple of months of testing, Microsoft has officially and formally announced the launch of Copilot Search in Bing. “Today we’re excited to introduce Copilot Search in Bing,” Microsoft announced on its Search blog. Microsoft explained Copilot Search in Bing as: “Copilot Search seamlessly blends the best of traditional and generative search together to […]

5 key reasons SEO efforts fall short of business expectations

SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in understanding what SEO truly means in terms of strategy and tactics. Another, often magnified if […]

How to optimize your company’s Google knowledge panel

For the last three years, Google has been focusing on person entities. That just changed. Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.  These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual. If your company doesn’t […]

Build a smarter SEO content strategy by Digital Marketing Depot

A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message. In Your Content Marketing Blueprint from MoreVisibility, you’ll get a practical blueprint for building a smarter content strategy rooted in search behavior. What’s inside: A framework to align your content with real search intent A […]

Google launches automatic marketing content extraction

Google today rolled out a new feature that automatically uses businesses’ marketing content to enhance their visibility across Google products. All merchants will be automatically enrolled in the marketing content usage program. You can opt out at any time through Merchant Center settings. How it works. Google will extract marketing information in two ways: Automatic […]

How generative information retrieval is reshaping search

Search is dead, long live search! Search isn’t what it used to be.  Search engines no longer simply match keywords or phrases in user queries with webpages. We are moving well beyond the world of lexical search, which is simply text-based with no understanding of the semantic connections between not only things but multimedia representations […]

The impact of ChatGPT and generative AI on search by Edna Chavira

AI-powered search is changing fast. Are you ready? Join our expert panelists for The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts where they will dive deep into the evolving landscape of AI and search marketing. In this insightful session you’ll discover: How AI search is reshaping SEO and what it […]

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