Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative.  But this article isn’t about how to design beautiful, on-brand, high-performing creative elements.  It’s about building a testing process […]

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we […]

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail […]

Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis today on LinkedIn: This change was part of […]

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is rolling out and Google is giving us 10 days, not 8 days. What Google said. Google posted […]

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your campaigns. One of the most easy-to-use Google Ads assets is sitelinks. Let’s explore how sitelinks work and whether they’re […]

Google will be bringing Google Discover, the news feed, to the desktop version of the Google.com home page. Google Discover is currently available on the mobile apps and mobile version of Google.com, it has been since 2018. And soon it will come to the desktop version of the Google home page. More details. Clara Soteras […]

Advances in AI search are opening a new chapter, with consumers exploring Google alternatives. ChatGPT has hit a new milestone of 300 million weekly active users. Perplexity has grown to serve 100 million queries per week. Google’s global market share trended below 90% for the first time since 2015. The rapid rise of AI search […]

Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all starts with personal SEO.  While many focus on polishing their resume or LinkedIn profile, your digital footprint extends far beyond […]

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve? Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact […]