Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or product launches. Why we care. App campaigns often see sharp conversion swings during promotions, but Smart Bidding typically learns reactively. This beta gives them the ability […]

Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported successfully adding more – raising questions about whether this is a glitch or an unannounced update. Why we care. Negative keyword lists are critical for advertisers, helping them cut wasted spend and prevent ads from […]

A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to its ad tech stack. But with Google already losing ground in ad tech and the web fragmenting into retail media, walled gardens, and AI-native platforms, […]

For a brief moment, hiding prompt injections in HTML, CSS, or metadata felt like a throwback to the clever tricks of early black hat SEO. Invisible keywords, stealth links, and JavaScript cloaking used to be stuff many of us dealt with in the past.  But like those “rank quick schemes,” hidden prompt manipulation wasn’t built […]

Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago, finishing on September 22, 2024. This was the first spam update of 2025, while there were three spam updates in 2024. This update was a general and broad spam update. Google did not announce anything […]

On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up. Adrienne, who helps B2B SaaS and B2B brands grow through a mix of PPC, SEO, […]

Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government’s proposed fixes go far beyond the court’s ruling and could damage the very businesses the case is meant to protect. Why we care. At stake is Google Ad Manager, a cornerstone tool for buying and selling web, app, CTV, […]

With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can unexpectedly deliver higher revenue per conversion, even though it often comes with higher CPAs. By the numbers: Exact match remains the most efficient, delivering […]

Recent AI model releases in the latter half of 2025 have not improved at performing SEO-related tasks. TL;DR: What you need to know about the LLM benchmark Claude Opus 4.1 remains the best language model for performing SEO-related tasks like technical SEO, localization, SEO strategy, and on-page optimization. ChatGPT-5 has improved in our benchmark despite […]

Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing their traffic. And you’re wondering if you should throw out everything you know about search optimization. Here’s what the data actually shows: AI-driven search traffic represents less than 1% of total traffic for most websites. […]