search engine optimisation

The end of the marketing funnel: Why signals are your new opportunity by Semrush Enterprise

Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels.  Digital transformation has “fractured consumer journeys into unpredictable, nonlinear patterns,” per Boston Consulting Group’s research, and AI is accelerating this complexity at breakneck speed. Here’s the take: The real opportunity isn’t in controlling the […]

Meta expands Reels, Threads, and AI tools to boost brand-building

Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its apps, with new ad formats, trending placements, and AI-powered targeting. What’s new: Reels trending ads are opening up to more advertisers after closed beta. The format places brands alongside the most popular Reels, with early tests […]

AI search optimization? GEO? SEOs don’t agree on a name: Survey

SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means, according to a new survey from Aleyda Solis. By the numbers: More than 200 senior SEOs worldwide shared how they’re referring to this emerging discipline. 36% say their clients/managers simply call it “AI search optimization.” […]

Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions

Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews. Google also fixed some typos and other textual issues in the document. What changed. Google posted the following details in its change log in the document: […]

Google Tag Manager adds event parameters to Ads and Floodlight tags

Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads and Floodlight event tags. You can use it to: Send custom parameters (like audience or conversion details). Configure […]

TikTok touts 2x purchase lift with Search Ads

TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a meta-analysis across the U.S. and Canada showing search campaigns on TikTok drive significantly higher impact than non-search efforts: 2x higher purchase lift […]

Marketers aren’t ready for GEO: Survey

Most digital marketers aren’t investing resources in generative engine optimization (GEO), even as AI-powered search looms larger. That’s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield. By the numbers. According to Centerfield’s survey: 63% of marketers said their company isn’t investing time, budget, or staff in GEO. […]

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams.  They’re meant to showcase your impact and align on future strategy – but too often, they turn into 45-minute monologues packed with PPC metrics and little engagement. Having worked across multiple agencies, I’ve seen firsthand that there’s no single “right” way to run a QBR […]

ChatGPT traffic rivals organic search engagement: Data

Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege Media data. By the numbers. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-2025: ChatGPT engagement rate: 63.42% (though this number declined 11.43% since the study started). Organic search engagement rate: 61.64% (this number increased […]

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