With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way people discover brands is changing. Traditional SEO metrics alone no longer capture this full picture. Welcome to the era of generative engine optimization (GEO). If you aren’t tracking your brand’s visibility across AI search engines, […]

Pinterest attracts users who want inspiration and solutions, not passive browsing.  The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, or purchase.  That makes its ad formats especially valuable for marketers who want to appear in moments when people are actively looking for ideas and […]

Google Discover is less aligned to Google Search ranking, Andy Almeida from the Google Trust and Safety team, said yesterday at the Google Search Central Live event in Zurich yesterday. A slide he posted on how existing systems help the Google Discover team solve problems, the slide says: “Minimal alignment to search ranking gives us the […]

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to local SEO breaks down – it assumes every customer behaves the same. In other words, Google does play favorites, the “signal-fit” kind. Google’s […]

Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates without announcing those updates. Google has told us this before, but has now added it explicitly to the search documentation. What is new. Google added this new paragraph: However, you don’t necessarily have to wait for […]

Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns. Those findings come from a recent analysis by Dan Petrovic, director of AI SEO agency Dejan, who examined millions of conversational turns to show how people actually use AI assistants. Why we care. As SEOs […]

Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to Google’s AI-powered ad tools — aiming to boost measurement, targeting and performance without the complexity of juggling multiple systems. Why we care. The Data Manager API makes it easier to feed high-quality first-party data into […]

Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means shoppers on each platform get steered in very different ways, according to new BrightEdge data. Why we care. Millions of shoppers now turn to AI for deals and gift ideas, but product discovery works differently […]

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world.  Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter […]

Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what should I know?” stage that once sent millions of people to your website.  Visibility now isn’t just about who ranks. It’s about who gets referenced inside the models that guide those decisions. The metrics we’ve […]