News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue evolving into AI-driven answer engines, according to a new Reuters Institute report. That shift is squeezing publisher traffic and accelerating a move away from classic SEO toward AEO and GEO. Why we care. Google’s AI […]
Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable live sports capabilities in Display & Video 360, including programmatic access to NBCUniversal’s Olympic Winter Games inventory, ahead of a packed 2026 global sports calendar. Why we care. Live sports remain one of the few […]
Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations, and — in Brazil — payment-method-based offers. Why we care. Promotions are a key lever […]
Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership is expected to roll out later this year. Why we care. With Gemini powering Siri, […]
2026 marks the 250th anniversary of America’s independence. To help kick things off, we’re launching a fun surprise in Search.Starting today, you’ll see a special animat…
PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it cost advertisers money. Teams followed platform narratives instead of business constraints. Budgets grew. Efficiency did not. As 2026 begins, carrying those beliefs forward guarantees more of the same. This article breaks down three PPC myths […]
For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and persuasion – were demoted during the traffic rush and later the AI gold rush. Blog posts were generated. Product descriptions were bulked out. […]
Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that anyone can use for free. The challenge is understanding which tool actually solves your problem and which require a PhD in statistics to implement. Open-source MMM […]
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new AI tools for retailers, including branded shopping agents and ad formats optimized for AI-driven discovery. About UCP. UCP establishes a shared language […]
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His experiences demonstrate how hard work, learning from mistakes, and perseverance can shape a successful career. […]
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