Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all keywords level: AI Mas expanded matches: Traffic from broad-match keywords generated by AI based on the ones you’ve added. AI Max expanded landing […]

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By comparison, Google’s average CPL is $70.11. By the numbers. Traffic campaigns: CTR: 1.71% average, up from 1.57% in 2024. Highest: Shopping, Collectibles & Gifts […]

Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This comes after Google expanded AI Mode to 180 countries and territories just a couple of weeks ago. What Google said. Google wrote: Starting today, we’re bringing AI Mode, our most powerful AI search experience, […]

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some ways, always been part of paid media.  Smart Bidding, responsive search ads, and other machine learning tools quietly optimized […]

In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (May, The Verge interview): “When we crawl, when we look at the number of web pages available […]

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long ago, most people’s understanding of AI was limited to sci-fi references or the occasional nightmare about machines taking over. Now, everyone seems to be talking about it – and naturally, marketers have jumped right in.  […]

Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience for Google Search “soon.” We know Google said AI Mode is the future of Google Search, Liz Reid, the head of Google Search announced that in May 2025. And now that may be happening soon. […]

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny.  One of the most pressing questions is how these systems decide which content to trust and elevate, and which to ignore. The concern is real: a Columbia University study found that in 200 tests across top […]