Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a fundamentally different game. If you’re still debating whether to swap the “S” for a “G,” you’ve already missed the point. At its core, […]

Google introduced two AI-powered features: AI summaries in Discover and a Sports feed in Search. Google Discover. Users will now see AI-generated previews of trending topics they follow. The summaries cite multiple publishers and can be expanded to view more details and linked articles. The feature is available in the U.S., South Korea, and India, […]

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include view-through conversions (VTCs) in their bidding models. How it works. This applies to YouTube (Image + Video) traffic. More channels are “coming soon,” per […]

Citations in AI search assistants reveal how authority is evolving online. Analyzing results across 11 major sectors shows which domains are most often referenced and what that says about credibility in an AI-driven landscape. As assistants condense answers and surface fewer links, being cited has become a powerful signal of trust and influence. Based on […]

Google Lens now supports the Nano Banana, the image generation feature from the Gemini app, within Google Search. Google said, “we’re bringing Nano Banana to Google Search.” Open the Google Lens feature in the Google app for Android or iOS. Then you can tap on Create mode to make an image. You can then transform […]

Google will roll out ads within AI Overviews beyond the U.S. to select English-speaking markets by the end of 2025, the company confirmed during its Google Access event last week. Why we care. As AI-generated answers become a central part of Search, this expansion could reshape how advertisers reach users – with ads appearing directly […]

Google is globally launching a new “Sponsored results” label across desktop and mobile, grouping text and Shopping ads under a clearer header. The update marks one of Google’s most visible ad labeling changes in years. It allows users to hide groups of ads directly on the search results page. How it works. Text ads will […]

Google is bringing AI image editing with Nano Banana to Search, NotebookLM and Photos.