Your website is live – now it’s time to measure what matters. To sustain traffic growth, you need to track performance, collect meaningful data, and make informed, data-driven decisions that shape your site’s success. Here are the key areas to monitor and the tools that can automate much of the work. How to monitor your […]

AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein. What he’s saying. Asked by Marina Mogilko of Silicon Valley Girl whether Google Ads will go away in the future, Stein replied: “Don’t see them going away.” He added that user behavior is “really expanding” with […]

FAQ schema is no longer a quick SEO win.  In August 2023, Google reduced the visibility of FAQ rich results in search, restricting them to authoritative government and health websites. The update effectively rendered the tactic useless for marketers who once relied on it to expand their SERP real estate.  Google also clarified that FAQPage […]

Regex is a powerful – yet overlooked – tool in search and data analysis.  With just a single line, you can automate what would otherwise take dozens of lines of code. Short for “regular expression,” regex is a sequence of characters used to define a pattern for matching text. It’s what allows you to find, […]

For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand.  That was my rule of thumb.  If a five-year-old can follow what you’ve written and someone paying half-attention can still find what they need on your site, you’re doing something right. But the game has […]

Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue and that its engineering team is working to resolve it. This is impacting the web user interface to manage your Microsoft Advertising campaigns. What Microsoft said. Navah Hopkins, the Microsoft Ads Liaison, posted: “Confirming Microsoft Advertising UI […]

SerpAPI said it will “vigorously defend” itself after being sued by Reddit for allegedly scraping and reselling data from the platform via Google Search results. The response. SerpAPI called Reddit’s language “inflammatory” and said it was “extremely disappointed” to learn of the lawsuit without prior communication. “Our work is guided by a simple principle: public […]

Something’s shifting in how SEO services are being marketed, and if you’ve been shopping for help with search lately, you’ve probably noticed it. AI search demand is real – but so is the spin Over the past few months, “AI SEO” has emerged as a distinct service offering.  Browse service provider websites, scroll through Fiverr, […]

With Black Friday, Cyber Monday, and the holiday season fast approaching, you’re probably knee-deep in holiday account planning. Today, we’re zeroing in on a Google Ads feature that you can use all year ‘round, but may be particularly useful to you and your customers during the holidays: Promotion assets. What are promotion assets in Google […]

Most marketing teams still treat SEO and PPC as budget rivals, not as complementary systems facing the same performance challenges. In practice, these relationships fall into three types: Parasitism: One benefits at the other’s expense. Commensalism: One benefits while the other remains unaffected. Mutualism: Both thrive through shared optimization and accountability. Only mutualism creates sustainable […]