Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as part of a long-awaited Siri overhaul, Bloomberg reported. The goal: Transform Siri into an “answer engine,” pulling information from across the web in a style similar to Google’s AI Overviews, ChatGPT, and Perplexity. The upgrade. […]

Traffic from large language models (LLMs) doesn’t convert significantly better than traditional organic search, according to new research from digital marketing agency Amsive. What they found. Across 54 websites analyzed: Organic traffic converted at 4.6% vs. 4.87% for LLM referrals. That slight edge disappeared under statistical testing – the difference was not significant. Even on […]

PPC advertising has never stood still.  Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case.  When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two at the keyword level – manually. Since then, the role of a PPC specialist has […]

One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search visibility stacks up against theirs. Plus, it’s quite common for your “auction competitors” to be […]

Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy. Here are the new sections that those in the […]

AI search is rewriting the rules of visibility.  Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and leaving both SEO and PPC teams with incomplete data. Success now depends on breaking down silos: Sharing insights. Aligning strategies. Moving together when the old […]

Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search data with competitors. That’s the ruling from U.S. District Judge Amit Mehta in the Google antitrust trial. Why we care. This is a huge hit to Google’s core business – though it could have been worse […]

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search) is the same core work SEOs have always done: creating unique, valuable content for people and providing a great page experience. […]