With so many PPC agencies claiming to be experts, how do you separate true performers from the ones who just talk a good game?  This guide walks you through a no-nonsense evaluation process to find an agency that delivers real results. 1. Define your goals first Before reaching out to agencies, have a clear understanding […]

If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI.  When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining little additional traffic.  Keyword cannibalization dilutes search performance, inflates costs, and reduces overall marketing effectiveness. This guide will help you recognize […]

We rely on search engines to find information every day, but what if there was a better way?  Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you.  They don’t just retrieve information. They analyze, organize, and personalize it in real time. This article explores: How AI agents […]

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements.  In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies and embrace an intent-driven approach.  Here are six key insights from that session. 1. Traditional keyword research is failing […]

As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces predicting the next big trend. Content marketing, in particular, is highly susceptible to speculation and testing because it is fluid and heavily influenced by consumers’ […]

Google had this really visible bug over the past week, where the number of reviews shown on a Google Business Profile, was showing fewer reviews than it should have. In short, Google was not adding up the reviews accurately but no reviews were actually removed from the business listing. That being said, Google posted an […]

Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google added examples and instructions for using the priceType property and new beta validForMemberTier property to encode active prices, sale prices, […]

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever […]

Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have expressed concerns about its “black box” nature and effectiveness across different business goals. Why we […]

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential.  With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are leaving massive optimization opportunities on the table. To stay ahead, you need the right external tools. This article breaks down […]