Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their Twitter (X) ad accounts showing up in the “Suggested” section for creatives. How it works: The discovered videos were automatically uploaded to a YouTube channel associated with the advertiser’s account. A transparency message confirmed the data’s […]

Google today released several new AI powered AI shopping search features across AI Mode, the Gemini app, and Google Search. What’s new. Here are quick bullet points on what is new for this holiday season: AI Mode: you can describe what you’re looking for just as you’d say it to a friend and get an […]

Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at the core of how Google grounds its AI Overviews, prioritizing speed over the deeper analysis behind traditional search results. That distinction raises an important question: what exactly does FastSearch prioritize? What is Google FastSearch? FastSearch […]

As generative AI becomes more embedded in search and content experiences, it’s also emerging as a new source of misinformation and reputational harm.  False or misleading statements generated by AI chatbots are already prompting legal disputes – and raising fresh questions about liability, accuracy, and online reputation management. When AI becomes the source of defamation […]

As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible and impactful within emerging AI platforms.  While traditional SEO tactics remain crucial, brands must also embrace AI SEO to truly excel. By optimizing content for AI systems, brands can ensure they stand out in AI-generated […]

Google parent Alphabet is expected to face a new EU investigation over claims that it demotes news publishers in search results if they run sponsored or promotional content, a significant revenue source for many media outlets. What’s happening. The European Commission, the EU’s top antitrust enforcer, is expected to announce the probe as soon as […]

Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini models to help advertisers manage campaigns and uncover insights faster. The tools, which begin rolling out to all English-language Google Ads and Google Analytics accounts in early December, are designed to turn complex campaign management […]

The Alpha Beta account structure was the gold standard of paid search.  Over the past several years, PPC marketers have adapted to Google’s push into automation and AI by first tweaking Alpha Beta – built on single keyword ad groups (SKAGs) – and eventually moving away from it altogether. SKAG maintenance and buildout are no […]

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned in those AI answers, you’re invisible where it matters most. This isn’t about being No. 1 in blue links anymore.  It’s about […]