In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people.  This article aims to set the record straight. Meta Ads 2025 health restrictions: Context and regulations Meta is doing its best to comply with regulations (think HIPAA in […]

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged advertisers to register for the event Vidhya Srinivasan, Google’s VP of Ads, shared a letter […]

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers warn that user behavior in AI Mode’s conversational interface could reduce ad effectiveness. Big picture. Google is looking to monetize its […]

Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key changes: Google tag loads first. GTM containers with Google Ads and Floodlight tags will automatically load a Google tag before firing events. Easier feature access. […]

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By analyzing your current performance and making strategic improvements, you can turn rankings into real traffic.  This article provides actionable tips to boost CTR, […]

We’re all looking to improve our organic performance.  We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However, the less glamorous side of staying current in SEO is learning from others’ mistakes.  This article looks at eight common mistakes you can easily avoid. […]

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work.  Whether it’s managing search terms, optimizing bids, or generating reports, scripts allow you to scale your efforts while maintaining control over your campaigns. Now, with generative AI, particularly GPT, scripts are becoming even more accessible and […]

TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY […]

After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are clear strategies that consistently lead to success. This article tackles my best advice for winning new SEO […]

English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget.  To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let’s clarify the difference:  Multilingual SEO involves multiple languages, regardless of the target country. For example, adapting a U.S. […]