Google’s removal of the num=100 parameter is massively reshaping SEO data: 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO Tyler Gargula, director of technical SEO at LOCOMOTIVE Agency. By the numbers. Impressions: 87.7% of sites declined. Query count: 77.6% of sites lost unique ranking […]

Nine SEO practitioners gathered in Miami on Sept. 13 for an AI SEO roundtable, where they debated how artificial intelligence is reshaping search optimization. The discussion revealed consensus on one thing: AI is pushing SEOs to expand their roles, rethink strategies, and brace for uncertainty. Here’s a recap. The SEO community risks falling behind reality […]

Google AI Mode is coming to the Chrome browser with the Chrome address bar allowing you to ask long questions and search in AI Mode. Plus, while you are browsing a webpage, you can ask questions about that page with the assistance of AI Mode, Google announced. Chrome search box. Google added AI Mode to […]

Google is rolling out Smart Bidding Exploration inside Performance Max campaigns, giving advertisers more flexibility to capture conversions by loosening rigid ROAS targets. Why we care. Smart Bidding Exploration in Performance Max could unlock new conversions by expanding beyond narrow ROAS targets. However, it also risks lowering efficiency if the AI over-prioritizes volume. It’s a […]

Google has added two new widgets that e-commerce merchants can add to their websites, these are called “store widget.” Google previously had the Top Quality store widget but added two more. What is new. Google added these two new widgets on top of the exisiting Top Quality store widget. Store rating widget Generic store widget […]

A subtle but profound transformation is underway – one that’s redefining how people search and what content Google considers worth finding. We’ve all seen the headlines and the data: younger users are turning to TikTok and YouTube for discovery.  Looking to style wide-leg jeans? TikTok.  Curious about how to unclog a drain? How to set up tracking […]

Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies and business models upend entire industries by democratizing access, lowering barriers and creating new ways of working. Disruption often begins quietly, empowering smaller players before it reshapes the […]

Reddit and Google are discussing a new partnership that would weave Reddit content more directly into Google’s AI products, Bloomberg reported. Why we care. If Reddit and Google tighten their AI ties, more Reddit content could surface in AI Overviews and other Google products – potentially shifting visibility for brands and SEOs. If Google and […]

President Trump once again delays the enforcement of the TikTok sell-off law, signing a fourth executive order that gives China until Dec. 16 to secure a U.S.-based buyer or face a nationwide ban. The state of play. The sale deadline has now been pushed back four times, as U.S. and Chinese officials struggle to agree […]

Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. How it works. AI Max matches ads to relevant searches (even those brands haven’t bid on), customizes copy based on user intent, and automatically directs users to […]