Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving into full-funnel, conversion-focused campaigns, with YouTube at the core. Why we care. Marketers are under pressure to prove ROI across channels. Demand Gen now blends social-style ad formats with Google’s AI-driven targeting, giving advertisers new ways to drive sales, […]

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the subtle edits and formatting that make AI cite you without fanfare. To help with your GEO audit, here’s an […]

Google has refreshed its Ads scripts documentation to make it easier for advertisers and developers to build, test, and customize automations. Why we care. Scripts help advertisers save time and scale campaigns, but the old documentation was clunky and fragmented. The overhaul puts guides, references, and examples into a more intuitive flow that reduces friction […]

Microsoft Ads Liaison Navah Hopkins confirmed that the company’s Ads for Social Impact program, which grants nonprofits ad credits across Microsoft’s ad inventory, is currently on a waitlist. Why we care. The program gives nonprofits free ad credits to reach audiences across Bing, Outlook, MSN, Microsoft Edge, and even Yahoo and AOL via syndicated partners. […]

A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none.  Only the page with well-implemented schema appeared in an AI Overview and achieved the best organic ranking.  The results suggest that schema quality – not just its presence – may play a role in AI […]

B2B marketers under pressure to prove ROI now have a new tool from LinkedIn – the Company Intelligence API. It is designed to connect campaign performance directly to sales pipeline and revenue outcomes. Why we care. Traditional attribution models struggle with complex B2B buying journeys, often missing early signals and undervaluing campaigns. LinkedIn’s new API […]

With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever.  For multi-location brands, this task is even harder as they must maintain a unified brand presence across all locations, yet fulfill consumers’ desire for personalized, local engagement. Rallio, Powered by Ignite Visibility, is the solution.  […]

Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or product launches. Why we care. App campaigns often see sharp conversion swings during promotions, but Smart Bidding typically learns reactively. This beta gives them the ability […]

Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported successfully adding more – raising questions about whether this is a glitch or an unannounced update. Why we care. Negative keyword lists are critical for advertisers, helping them cut wasted spend and prevent ads from […]