Whether it’s time, money, or expertise, marketing resources are finite. In today’s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent on an SEO campaign matters. To keep up, SEOs must focus on actions that truly move the needle – without […]
Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities What is Bluesky? Bluesky is a social media platform that was originally founded as a research initiative at Twitter in […]
When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights straight from Google itself. GSC is a powerful and often underused tool that shows exactly what is working on a site and where improvements […]
Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). This trend continued beyond the […]
Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide from a dropdown menu on any feed-based advertisement. Hiding an ad blocks content from that advertiser account for at least one year. The feature works […]
From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective. But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust. Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation […]
Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal […]
In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search behavior becomes increasingly fragmented across platforms – LLM search, TikTok, Reddit, YouTube, and more – relying solely on Google will limit your organic growth. What’s more important than ever is building your brand […]
Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally. The same goes for your website – which can quickly get cluttered with outdated, unoptimized content. That’s why taking the time to […]
Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices that connect to your phone, such as headphones and watches and even some TV-connected devices. This comes as no surprise to most, because when Google launched Bard (the name Google used for Gemini early on), […]
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