Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more personalized response by connecting across your Google ecosystem, including Google Search, Gmail, Photos, and your YouTube history.  Google said this is “Launching as a beta in the U.S., this marks our next step toward making […]

Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library under Location Manager, Google Ads now includes an option called “Google Owned Location Data.” When enabled, Google can automatically pull imagery from its own library and use it in ads tied to your business locations. […]

In 2025, the SEO industry debated whether AI required a strategy shift.  In 2026, we are still debating, but we are moving further into the testing and execution phase.  To navigate the new search landscape, we have to kill the channel silo and let the SEO team act as the strategic quarterback for brand authority. […]

Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel increasingly unstable. There is a silver lining for those willing and positioned to look for it.  In marketing, it’s this: professionals who can adapt, think critically, and integrate AI thoughtfully into their work can accelerate […]

AI-powered search isn’t coming. It’s already here: Google’s AI Overviews now reach 2 billion monthly users.  ChatGPT serves 800 million users each week.  Perplexity processed 780 million queries in a single month.  As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions. That’s […]

Google’s AI Overviews feature has become the face of our search engine results. Type almost any question into your Google search bar, and the first answer you receive will be AI generated. Many are thrilled about this. Others are wary. Marketers and those in the online reputation management (ORM) field are among those urging caution. […]

As AI-led search becomes a real driver of discovery, an old assumption is back with new urgency. If AI systems infer quality from user experience, and Core Web Vitals (CWV) are Google’s most visible proxy for experience, then strong CWV performance should correlate with strong AI visibility. The logic makes sense. Faster page load times […]

Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar. You have to do more to stay visible. Hiring an experienced link building agency is one efficient way to meet […]

News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue evolving into AI-driven answer engines, according to a new Reuters Institute report. That shift is squeezing publisher traffic and accelerating a move away from classic SEO toward AEO and GEO. Why we care. Google’s AI […]