Google is exploring ways to give site owners a way to prevent Google from using its content for Search AI generative features including AI Mode and AI Overviews. Google said this is based on the new requirements from UK’s Competition and Markets Authority (CMA) and any measures must avoid breaking how Google Search works. What […]

Yahoo today launched the first version of its AI-powered answer engine, Yahoo Scout. Scout is available at scout.yahoo.com and is embedded across Yahoo’s network, including Yahoo News, Finance, Mail, and Search. Think of it as a Yahoo-branded AI companion designed to guide users directly within Yahoo’s properties. What is Yahoo Scout. Yahoo Scout is Yahoo’s […]

AI Max is Google’s latest foray into semi-keywordless targeting.  While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to searchers. In accounts with a strong history of broad match success, AI Max can be highly effective at finding new conversions.  If […]

Microsoft has been promising to give data on the performance of websites mentioned in AI results within Bing and Copilot since February 2023 and then again in April 2023. But then decided to let us down and only lump the data together with web queries, not giving us a clear view of how our sites […]

Google will now jump you directly into AI Mode when you do a follow-up question from AI Overviews within Google Search. This makes the “transition to a conversation even more seamless,” Robby Stein, VP of Product, Google Search wrote. Plus, Google AI Overviews are powered by Gemini 3 by default, globally. AI Overviews jumping to […]

Have you ever tried to find inspiration for ads by scrolling your own Facebook feed? Then you know that most companies’ ads aren’t very compelling. Also, scrolling Facebook in this day and age is weirdly exhausting. Here’s the truth: most high-performing ads in 2026 aren’t winning the day because they’re wildly original or uniquely “viral” […]

If you’ve spent any time in PPC communities, Reddit threads, Slack groups, or conference Q&As, you’ve probably noticed a recurring frustration: “Google Ads isn’t scaling. It’s not working, and we’re stuck.” On the surface, everything looks fine. The campaigns are running, impression share is high, shopping feeds are clean, and budgets are flowing. But growth […]

The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google Search data with rivals under the Digital Markets Act. The Commission on Tuesday opened two formal “specification proceedings” to guide how Google must comply with key DMA obligations, effectively turning regulatory dialogue into a structured […]