Google FastSearch: Everything you need to know

Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at the core of how Google grounds its AI Overviews, prioritizing speed over the deeper analysis behind traditional search results. That distinction raises an important question: what exactly does FastSearch prioritize? What is Google FastSearch? FastSearch […]

Generative AI and defamation: What the new reputation threats look like

As generative AI becomes more embedded in search and content experiences, it’s also emerging as a new source of misinformation and reputational harm.  False or misleading statements generated by AI chatbots are already prompting legal disputes – and raising fresh questions about liability, accuracy, and online reputation management. When AI becomes the source of defamation […]

How to boost your AI search visibility: 5 key factors by Ignite Visibility

As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible and impactful within emerging AI platforms.  While traditional SEO tactics remain crucial, brands must also embrace AI SEO to truly excel. By optimizing content for AI systems, brands can ensure they stand out in AI-generated […]

Report: EU to probe Google over site reputation abuse policy

Google parent Alphabet is expected to face a new EU investigation over claims that it demotes news publishers in search results if they run sponsored or promotional content, a significant revenue source for many media outlets. What’s happening. The European Commission, the EU’s top antitrust enforcer, is expected to announce the probe as soon as […]

Google launches AI-powered advisors

Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini models to help advertisers manage campaigns and uncover insights faster. The tools, which begin rolling out to all English-language Google Ads and Google Analytics accounts in early December, are designed to turn complex campaign management […]

How to consolidate legacy SKAGs – and why it’s time to move on

The Alpha Beta account structure was the gold standard of paid search.  Over the past several years, PPC marketers have adapted to Google’s push into automation and AI by first tweaking Alpha Beta – built on single keyword ad groups (SKAGs) – and eventually moving away from it altogether. SKAG maintenance and buildout are no […]

How to measure your AI search brand visibility and prove business impact

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned in those AI answers, you’re invisible where it matters most. This isn’t about being No. 1 in blue links anymore.  It’s about […]

Google shipping and returns policies in Search Console or using new markup

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new structured data. Google wrote: “We’re excited to announce that we’re now expanding the options for merchants to provide shipping and returns information, even […]

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