Google’s Robby Stein on AI Mode, GEO, and the future of Search

AI hasn’t replaced traditional search – it’s expanding it, according to Robby Stein, Google’s VP of Product for Search, speaking in a new interview on Lenny’s Podcast. Google is seeing more searches than ever as people ask harder, more conversational, and more visual questions powered by AI, Stein said: “People come to search for just ridiculously […]

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or ignore your recommendations? When reports don’t drive action, you lose more than time. Budget approvals, strategic influence, and client trust are all compromised. Here are five ways to make sure your PPC report doesn’t just […]

AI KPIs: Turning mentions into strategy in the age of LLMs by Brightspot

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for […]

Google updates Misrepresentation policy for Shopping Ads and free listings

Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change enforcement but adds more examples and guidance to help advertisers comply. Enforcement clarification: Google added examples related to non-delivery and inoperable return or refund processes. These are clarifications, not new rules. Support clarification: New guidance explains best practices for […]

CMA designates Google Search with “strategic market status”

The UK’s Competition and Markets Authority (CMA) formally designated Google with strategic market status (SMS) in general search and search advertising — giving regulators new powers to shape how Google operates in these sectors. What’s included. The designation covers Google’s general search and search advertising services — including AI-powered features such as AI Overviews and […]

Instant Checkout in ChatGPT brings agentic commerce to life

OpenAI has announced Instant Checkout on ChatGPT.  ChatGPT acts as an intermediary agent for commerce purchases on behalf of the customer.  This provides a foundation that connects people and businesses for the next era of agentic commerce. What does the buying process look like?  The Instant Checkout flow keeps ChatGPT at the center of every […]

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