More than 1 in 5 Americans now use AI tools heavily – but traditional search engines remain dominant, with usage holding steady at 95%, according to new clickstream data from Datos and SparkToro. By the numbers: AI tools: 21% of U.S. users access AI tools like ChatGPT, Claude, Gemini, Copilot, Perplexity, and Deepseek 10+ times […]

Google released its August 2025 spam update today, the company announced at 12:05 p.m. This is Google’s first announced algorithm update since the June 2025 core update. It is Google’s first spam update of 2025 and the first since December. Timing. Google called this a “normal spam update” and it will take a “few weeks” to […]

Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using Google Search data. OpenAI quietly used (and may still be using) a Google Search scraping service to power ChatGPT’s answers on real-time topics like news, sports, and finance, according to The Information. The details. OpenAI […]

Smart Bidding, Performance Max, and responsive search ads (RSAs) can all deliver efficiency, but only if they’re optimizing for the right signals. The issue isn’t that automation makes mistakes. It’s that those mistakes compound over time. Left unchecked, that drift can quietly inflate your CPAs, waste spend, or flood your pipeline with junk leads. Automation isn’t the enemy, […]

Historic recurrence is the idea that patterns repeat over time, even if the details differ. In digital marketing, change is the only constant. Over the last 30 years, we’ve seen nonstop shifts and transformations in platforms and tactics. Search, social, and mobile have each gone through their own waves of evolution.  But AI represents something […]

Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now competing for advertiser attention, the landscape has become increasingly complex and crowded. The RMNs that stand out will be those taking […]

Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at the account level, not just within individual campaigns. How it works: View and compare all PMax campaigns in a single reporting overview. Segment by conversion metrics to understand what’s driving results. Identify performance patterns across channels without jumping campaign […]

There’s a shift happening in digital advertising.  For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads.  But what if you could build your remarketing audience before they ever click? That is the core promise of impression-based remarketing – a […]

In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most:  Creators. Communities. Fellow brand supporters.  In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever.  But in doing so, […]