Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large advertisers a long-awaited view of channel-level performance across multiple accounts. What’s new: The Channel Performance report, previously limited to individual accounts, is now surfacing in some manager (MCC) accounts. Google had previously confirmed the feature […]

For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing alt text for accessibility. Implementing lazy loading to keep LCP scores in the green.  While these practices remain foundational to a healthy site, the rise of large, multimodal models such as ChatGPT and Gemini has […]

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.  By the time demand appears in SEO tools, the opportunity to shape how a concept is understood has already passed. This creates a problem […]

Microsoft Advertising rolled out asset-level editorial review, giving advertisers visibility into policy approvals for individual ad components — not just entire ads — and reducing delays caused by single non-compliant elements. What’s new. First announced in June, advertisers can now see headlines, descriptions, and images reviewed separately inside the Microsoft Advertising interface. If one asset […]

Google will update its Pharmaceutical policy for AdMob Authorized Buyers in January 2026, allowing prescription drug and prescription drug service ads in select markets — without requiring Google certification — while tightening clarity around what remains strictly off-limits. What’s changing. The policy will be renamed “Pharmaceutical products and services” and updated to allow Authorized Buyers […]

Google said today that it is suing SerpApi, accusing the company of bypassing security protections to scrape, harvest, and resell copyrighted content from Google Search results. The allegations: Google said SerpApi: Circumvented Google’s security measures and industry-standard crawling controls. Ignored website directives that specify whether content can be accessed. Used cloaking, rotating bot identities, and […]

For the past decade, customer journey design has assumed one thing: the customer is human.  A real person. Messy. Emotional. Overloaded.  Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption no longer holds. AI agents are starting to influence how people search, compare, choose, and […]

Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft explained that with AI Search, having duplicate content makes it harder for the systems to understand signals which reduces “the likelihood that the correct version will be selected or summarized.” This is not too different […]

Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual levers, and more automation.  Making broad match the default for new Search campaigns in July […]

In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google.  At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from […]