Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information.  I’ve always believed in doing the “good” and “right” things when it comes to creating content at scale – but even good things can become problems when overdone. Too often, SEO and AI visibility efforts […]

Many still treat E-E-A-T as a box to tick in an SEO audit.  But it’s more than that – it’s how search engines and AI systems decide which content to trust. The paradox?  Global brands that dominate in one country often underperform in others.  Without clear local trust and authority signals, even the strongest global […]

For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (ChatGPT, AI Mode, Perplexity), making direct observation impossible.  Your marketing analytics stack faces funnel blindness. You must reconstruct customer journeys from fragmented […]

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be done with a single click. How it works. Google will show this as a recommendation in the Recommendations section of […]

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. The role is part of a new ChatGPT growth team tasked with building the backbone of OpenAI’s in-house paid marketing platform. Why we care. OpenAI wants to monetize free users via ChatGPT ads […]

Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service. What is changing. Google will update […]

My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive.  This holds true for the vast majority of clients we’ve worked with.  You can deliver excellent outcomes, but if clients feel underserved, they’re likely to leave. Clients aren’t always rational, and that’s exactly […]

TikTok has moved well beyond its roots as a short-form video app.  It now serves as a search destination where people turn for answers, ideas, and products.  Creator Search Insights gives creators and brands a window into that behavior – highlighting trending queries, underserved topics, and real audience interests.  And the data backs up this […]

Cloudflare today announced a new feature that allows you signal via robots.txt whether your content can be used in Google’s AI Overviews (as well as for AI training). Cloudflare’s new Content Signals Policy is meant to give publishers more control over how crawlers and bots use their data, beyond traditional directives that only regulate crawling […]

Google today rolled out Search Live in the U.S. Before today, Search Live was in Google Labs as an opt-in feature. Search Live, built into the Google app, lets people talk directly with Google Search in real time. Users can share their phone camera feed so Search can “see” what they’re looking at. How it […]