Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign.  They believed, “To reach your target audience, you need to know what words they use.” SEOs were advised:  “Use words that people would use to look for your content, and place […]

In 2025, the battle for attention is being won in under 60 seconds.  Short-form video is increasingly delivering measurable performance outcomes.  This article explores how you can harness short-form video and creator-driven content as part of a performance marketing strategy.  The rise of short-form: More than just eyeballs With YouTube Shorts alone amassing over 70 […]

A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today that has become a new official feature within AI Overviews. “To help people more easily explore topics and discover relevant websites, we’ve added links to some terms within AI Overviews when our systems determine it […]

Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer Packaged Goods (CPG) advertisers in the U.S. market. By the numbers. Instacart’s advertiser network includes more than 7,000 brands. More than 220 retailer banners use Carrot Ads to power their retail media. How it works. […]

Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors approved a formal Plan of Dissolution and Liquidation. The San Francisco-based software provider, founded 19 years ago (in April 2006), was once a leading search and social marketing platform. Why we care. Marin was one […]

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management expands. Retention goals are now widely available, giving you the power to bid more strategically for […]

The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have felt like a gut punch.  On March 13, Google rolled out its first core update of 2025 – a sweeping algorithmic change that lasted 13 days and left many independent creators reeling.  Some saw their […]

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative.  But this article isn’t about how to design beautiful, on-brand, high-performing creative elements.  It’s about building a testing process […]

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we […]

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement Product detail […]