From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation […]

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal […]

In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search.  As search behavior becomes increasingly fragmented across platforms – LLM search, TikTok, Reddit, YouTube, and more – relying solely on Google will limit your organic growth. What’s more important than ever is building your brand […]

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to […]

Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices that connect to your phone, such as headphones and watches and even some TV-connected devices. This comes as no surprise to most, because when Google launched Bard (the name Google used for Gemini early on), […]

Staying ahead in Google Ads means adapting fast.  With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth.  Fortunately, Google is rolling out powerful new tools to help maximize performance.  This article breaks down what’s changing and how to optimize your Demand Gen campaigns […]

Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube.  From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google’s AI Overviews.  If you’re looking to make the most of long-form video in 2025, here are the key strategies you need to […]

Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms – like the firing of all freelance journalists. Others argue that it’s yet another example of Google “abusing its dominant market position” to dictate how websites […]

YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes The details. The platform has introduced two […]