90% of businesses fear losing SEO visibility as AI reshapes search

Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find information, according to a new survey by Ann Smarty. Why we care. The shift from search results to AI-generated answers seems to be happening faster than many expected, threatening the foundation of how companies are found online and drive […]

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper.  If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps up.  If you’re not, one day your former top performer is suddenly costing you money. Creative […]

ChatGPT Atlas browser could drain ad budgets by mimicking human clicks

Following OpenAI’s launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements. Why we care. Businesses running digital ad campaigns could unknowingly pay for clicks generated by AI agents, not real […]

Google Ads turns 25: A look back at the biggest changes and advances in search

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google Ads, the platform remains the backbone of the company’s revenue engine. Over two and a half decades, Google Ads has evolved from a manually managed system to a sophisticated AI-driven advertising platform spanning Search, YouTube, […]

Black hat GEO is real – Here’s why you should pay attention

In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black hat” SEO – white text on a white background, hidden links, keyword stuffing, and paid link farms.  Early algorithms weren’t sophisticated enough to detect these schemes, and sites that used them often ranked higher.  Today, […]

ChatGPT, LLM referrals convert worse than Google Search: Study

ChatGPT referral traffic converts worse than Google search, email and affiliate links, trailing on both conversion rate and revenue per session, according to a new analysis of 973 ecommerce sites. Why we care. AI search platforms are starting to refer meaningful traffic to retailers – but not yet sales. For now, Google (paid organic) search still […]

Why Google Search Console impressions fell (and why that’s good)

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data.  Impressions were down, average positions shifted, and the number of reported queries changed overnight.  This wasn’t the result of a ranking update but a reporting change – one that redefines how we interpret GSC visibility data going forward. What happened […]

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