Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly rolled out after Google introduced the campaign-level setting in August 2025. Why we care. The shift gives advertisers a simpler, more consistent way to comply with political-ad […]

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in.  Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of […]

Google DeepMind launched Nano Banana Pro, the next-gen version of its earlier Nano Banana image model and the image system powering Gemini 3 Pro. The upgrade brings sharper text rendering, richer world knowledge, higher consistency across edits, and more precise creative controls — all aimed at producing studio-quality visuals from even the roughest ideas. Why […]

Search performance is shifting across industries as AI systems increasingly answer first and link later, changing how brands earn visibility and attribution.  You now have to think beyond rankings and focus on how your brand is interpreted and cited inside AI-generated results. Answer engine optimization (AEO) has moved from emerging concept to required practice.  Structure, […]

Google announced new branded queries filters are rolling out gradually within Google Search Console reporting. You can filter your performance reports by branded or non-branded queries and Google can show you the percentage of branded versus non-branded traffic driven to your site from Google Search. This was first introduced at the Google Search Central event […]

Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions. Deciding whether the latest viral Facebook video is real or AI. And that’s all before lunch.  Once, the path between intent and conversion was nearly a straight line.  Now, in our new attention economy, constant […]

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or months and celebrated (or dissected) once the results rolled in.  Theodore Levitt’s “The Marketing Imagination” stays on most marketers’ bookcases alongside their team’s awards. Much of […]

Historically, Google Search has driven innovation by rewarding high-quality content with visibility and traffic. In the last article in this series, we talked about the risks of Google AI over-personalizing results and reinforcing filter bubbles.  In this article, we’ll look at the opposite risk. If Google’s new AI results skew away from diversity and towards […]

With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it plays with existing keyword structures. Google Ads Liaison, Ginny Marvin is stepping in to clarify what AI Max is — and what it isn’t. What AI Max is designed to do. AI Max aims to […]