In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.  This added layer can improve results within Search and provide valuable insights you can apply to other Google Ads campaigns – or even to PPC platforms like Microsoft Ads, […]

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully replacing your description with an AI-generated version and (2) an AI-generated summary of the search result snippet. AI-generated description. Recently, both Paul Shaprio on X and […]

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.  Both aimed to capture traffic but often worked in silos, optimizing toward different goals.  Now, that separation is ending.  The rise of generative AI has redrawn the map, merging once-distinct disciplines into a single, […]

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid of 10 blue links.  This shift presents new opportunities for businesses, but it also creates new risks for your brand. Competitors, affiliates, and bad actors can now use sophisticated tactics to hijack your presence, mislead […]

Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some locales, Google added. Google said this is an “ongoing issue” and will update us again “witin 24 hours” with more details. What Google said. Google wrote: There’s an ongoing data center issue that may impact serving of some pages […]

Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search,” the company announced today. What is new. Microsoft updated […]

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist with more than eight years of experience, who has managed campaigns worth over $2 million a month across a wide range of industries. She takes us through the story of how a best practice she […]

Microsoft Advertising is shutting down its Ads for Social Impact grant program, which provided free ad credits to nonprofits. Final grants will be issued November 30, 2025, with a 45-day window to spend them. Why we care. The decision ends a program that helped nonprofits amplify their missions through free advertising dollars. Starting in 2026, […]

Google is officially retiring Call-Only Ads, with creation ending in February 2026 and full sunset by February 2027. Advertisers relying on phone leads will need to transition to Responsive Search Ads with Call Assets. How to prepare: Switch campaigns to Responsive Search Ads with Call Assets. Enable call reporting and set call conversions as a […]

Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue. How it works. Google Analytics estimates benchmark ranges for absolute numbers by multiplying a peer group’s normalized metric by your property’s active user […]