How Search helped connect people in need to a 24/7 hotline
By partnering with Google Search, the Aks Foundation helped more survivors of domestic violence and sexual abuse with their 24/7 crisis hotline.
How we’re responsibly expanding access to generative AI in Search
Search Generative Experience is rolling out to teens, so they can test out generative AI in Google Search.
Google Search’s evolution in Asia Pacific
As we celebrate Google’s 25th birthday this week, here’s a quick look back at moments along the journey we’ve taken to make Search more helpful for people across Asia Pa…
Thank you for 25 years of curiosity
For Google’s 25th birthday, we’re celebrating alongside our users with a special Doodle and some surprises in Search.
Gracias por 25 años de curiosidad
Por el cumpleaños 25 de Google, estamos celebrando junto a nuestros usuarios con un Doodle especial y algunas sorpresas en Search.
“1989 (Taylor’s Version)” vault titles come to Search
Search for “Taylor Swift” in the Blank Space (ahem, a Search bar).
When your business doesn’t need SEO
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast […]
How publishers can regain traffic and revenue with affiliate marketing
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several […]
Target ROAS in Google Ads: 5 key considerations
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from […]
Google Search Console rolling out new Merchant Center integrated reports
Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out two new reports, one that shows you issues that are causing your products not to show in the Google Shopping tab and the other that shows you increases or decreases […]
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