Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This allows you to compare metrics and data points such as clicks, impressions, CTR, keywords, and pages across various date ranges. What Microsoft said. Microsoft wrote: “These enhancements enable in-depth analysis, providing invaluable insights for optimizing online […]
Microsoft Bing appears to be testing an aggressive new ad display format that dramatically reduces organic search visibility in favor of sponsored content. The details: Users are reporting search result pages with at least seven paid advertisements. One or two organic results are visible on the first page. The format has been independently verified by […]
Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back to new search queries on Google.com. What it looks like. I posted a screenshot […]
The wait is over: I am beyond thrilled to finally reveal the agenda for SMX Advanced – June 11-13 in Boston. Still here? Weird. You should already be knee-deep in the 500-level program by now… but hey, if you want a preview, I’ve got some mind-melting sessions to share, including: How to deal with relentless […]
Whether it’s time, money, or expertise, marketing resources are finite. In today’s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent on an SEO campaign matters. To keep up, SEOs must focus on actions that truly move the needle – without […]
Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities What is Bluesky? Bluesky is a social media platform that was originally founded as a research initiative at Twitter in […]
When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights straight from Google itself. GSC is a powerful and often underused tool that shows exactly what is working on a site and where improvements […]
Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). This trend continued beyond the […]
Reddit is rolling out a new ad control feature that gives users more power over the sponsored content they encounter on the platform. The details: Users can now select Hide from a dropdown menu on any feed-based advertisement. Hiding an ad blocks content from that advertiser account for at least one year. The feature works […]
From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective. But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust. Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation […]
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