Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the four Smart Bidding strategies in Google Ads. We’re going to cover: What is Maximize Conversion Value […]

Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam.  This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure.  If […]

Over the last few years, AI has upended many aspects of our world, including search. The rise of generative AI threw many of us for a loop. If you’re one of them, still scrambling to make sense of this new normal, you might be wondering: what matters most in SEO now? The answer may surprise […]

Agencies are navigating a marketing world powered by AI, evolving platforms, and consumer expectations that change overnight. The pace is dizzying, but it’s also full of opportunity. When we asked marketing agencies what new trends they anticipate for the year ahead, their insights revealed a shared focus on leveraging AI to scale operations, diversifying content […]

Google AI Overviews are now available in several new European regions today, after Google began testing them earlier this month. As a reminder, Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries last year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Then last October AI […]

A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from its longstanding model of sending its users to websites. As one former unnamed senior executive put it: “Giving traffic to publisher sites is kind of a necessary evil.” As for the iconic Google Search bar? It will […]

How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s why we recently conducted a 10-week study on the effects of geotagging for local rank. The geotagged images seemed to only affect the ranking for “near me” queries in the areas the EXIF data coordinates specified. Their […]

If you try to add a new business to Google Business Profiles today, you may run into difficulties. When you get to the screen where you add your phone number and website address, Google won’t let you proceed to the next step. It is unclear if there is an issue with phone numbers in general, […]

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search gains traction, is that ranking priority shifting or staying the same?  We’re in an era of uncertainty we haven’t seen since the early days of […]