At least 69 of the 1,000 most popular websites in the world have blocked GPTBot, the new web crawler OpenAI introduced Aug. 7, according to a new analysis. And the percentage of sites is increasing by about 5% per week, according to AI content and plagiarism service Originality.ai. Why we care. To block or not […]
Google Search has added to its file types indexable by Google help document that it can now index Comma-Separated Values (.csv) files. I confirmed with John Mueller of Google that this is not just a help document update but a new update to Google Search in what it can index. More details. I spotted the […]
Meta is widely rolling out its web version of Threads. This move is aligned with the company’s goal of introducing fresh features to tackle its retention challenges. Why we care. The expansion to the web could potentially enhance Threads’ active user count and provide a solution to its retention issue. While Threads currently doesn’t display […]
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll get deeper insights into competitor […]
Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Why we care. If anyone calls you about your listing – telling you it “needs to be verified,” “has been flagged for review,” or “may be […]
Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such […]
Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X […]
Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out […]
First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation era, data enriches the quality of your targeting, whether you use […]
Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases. Code Interpreter also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights. Let’s explore how. Getting started […]
Recent Comments