January 10: The latest jobs in search marketing
On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.
Google Ads to allow ads for sport betting in New York
Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting. Please visit Search Engine Land for the full article.
Google AdSense related search experiments re-enabled
8-months later, Google AdSense related search custom search style experiments is working again. Please visit Search Engine Land for the full article.
Apple Maps: What a maps web snapshot can do for your online content
Apple lets you create a static map image from a URL with chosen parameters and characteristics. Please visit Search Engine Land for the full article.
Google Ads error tells advertisers exact match keywords are saving as broad match
The issue has no impact on how keywords are saved and Google is working on a fix. Please visit Search Engine Land for the full article.
Search incrementality: How paid and organic work together for better performance
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality. Please visit Search Engine Land for the full article.
How customer reviews can improve your SEO efforts
Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.
A new kind of “resolution” for the New Year
I love New Year’s resolutions, and because of the pandemic, in 2020 and 2021, I had plenty of time to focus on them. In 2020, I decided I might as well finally train for and run a marathon…and then because, well, I still had the extra hours in 2021, I decided to try to do […]
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings. Please visit Search Engine Land for the full article.
Best Buy to sell search ads under its own in-house media company
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers. Please visit Search Engine Land for the full article.
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