Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer. Please visit Search Engine Land for the full article.

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Please visit Search Engine Land for the full article.

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Please visit Search Engine Land for the full article.

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Please visit Search Engine Land for the full article.

The tech behind NLG: what is GPT-3? If you’ve heard about NLG, then you might well have heard of GPT-3. By way of definition, GPT-3 (which stands for Generative Pre-trained Transformer 3) is essentially an intelligent software designed by OpenAI to read and understand words and then generate copy in a way that can be […]

Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads. Please visit Search Engine Land for the full article.

Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Please visit Search Engine Land for the full article.

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy. Please visit Search Engine Land for the full article.

The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Please visit Search Engine Land for the full article.

Use these tools to quantify unknowns and real-life scenarios. Please visit Search Engine Land for the full article.