From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit Search Engine Land for the full article.
Do you ever wonder how Google understands what you’re looking for? There’s a lot that goes into delivering helpful search results, and understanding language is one of the most important skills. Thanks to advancements in AI and machine learning, our Search systems are understanding human language better than ever before. And we want to share […]
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type. Please visit Search Engine Land for the full article.
Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising. Please visit Search Engine Land for the full article.
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status. Please visit Search Engine Land for the full article.
You may start seeing this snapshot show up more often because Google now supports more verification methods. Please visit Search Engine Land for the full article.
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation. Please visit Search Engine Land for the full article.
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types. Please visit Search Engine Land for the full article.
Editor’s note: The following content contains information related to intimate partner violence, which may be triggering to survivors. Intimate partner violence (IPV), also known as domestic violence or relationship abuse, is a pattern of behavior used to gain or maintain power and control over a partner, and it affects more than 12 million people in […]
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns. Please visit Search Engine Land for the full article.
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