Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort. Please visit Search Engine Land for the full article.

Don’t miss your opportunity to attend MarTech, online, March 29-30! Please visit Search Engine Land for the full article.

You may see an increase in rich results report errors for event schema in Search Console as a result of this change. Please visit Search Engine Land for the full article.

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. Please visit Search Engine Land for the full article.

You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property. Please visit Search Engine Land for the full article.

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access. Please visit Search Engine Land for the full article.

From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories. Please visit Search Engine Land for the full article.

The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more. Please visit Search Engine Land for the full article.

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Please visit Search Engine Land for the full article.

Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine. Please visit Search Engine Land for the full article.