Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world’s biggest news publishers. The post Axios news SEO playbook: Speed, authority and brevity appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Matt Cooke, who heads up the Google News Lab, talks about how his team’s keeping it real in news and search. First, can you tell us about the Google News Initiative and the work that your team does? The Google News Initiative is the part of Google that works with journalists and entrepreneurs to drive […]

Google Ads automation is getting smarter with more ways to use Customer Match lists. The post Google to use Customer Match lists for Smart Bidding, Optimized Targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google’s 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information. The post Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams. The post BlueConic named a leader in IDC MarketScape CDP Vendor Assessment appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing. The post Twitter Circle: Limit who can view your tweets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT. The post Google Ads reporting issues with APIs and Ads Scripts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

A handful of new additions this month will be warmly welcomed by Microsoft advertisers. The post Microsoft Advertising is rolling out Auto-generated remarketing lists and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs The post Google Responsive Search Ads: What you need to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.