On August 6, 2022, Google will no longer support some video and image sitemap extension tags. Gary Illyes from Google said it is removing support for those sitemap extension tags to simplify sitemap extensions and to help “reduce complexity of your codebases” by making sitemaps “less cluttered in general.” What is being removed. The following […]
Have you ever done an online search and wanted to read average content? Me neither. Everyone appreciates great content. But when it comes to paying for excellence, the marketing industry is in a race to the bottom. Why? Let’s dive in. Content that’s designed to rank vs. content that’s written to be read (you must […]
We’re deprecating a handful of sitemap extension tags and attributes.
TikTok has announced plans for a “contextual advertising solution” that will let advertisers get visibility next to the top 4% of content in TikTok’s For You feed. What is TikTok Pulse. This is TikTok’s first exploration of an advertising revenue share program with creators, public figures and media publishers, the company said. Ad revenue will […]
Can test views be created in GA4 at all? No – views no longer exist within GA4, so it’s not possible to create these for any purpose. For a pre-live environment, such as a staging site, you could create specific GA4 properties for testing and live data. This would be my personal preference, as I […]
PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown […]
Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding possible gaps in the playing field. Your digital marketing should come with the same level of insight and analysis. Identifying and reviewing your competitors can help you come up with […]
If you search for [Moz] in Google Search, you won’t be seeing the moz.com home page, that page was removed from the Google index due to a DMCA takedown request. The takedown complaint cites that Moz’s home page, along with 185 other URLs were “distribute modified, cracked and unauthorized versions” of the Dr. Driving app. […]
“When we think about creating topical – evergreen, informational content – it’s sometimes hard to fit all that information on one landing page,” said Zack Kadish, SEO customer success team manager at Conductor, in a recent webinar. “So, we when think about ‘hub-and-spoke models,’ we want to think about generating content on a broad topic […]
May is Mental Health Awareness Month. This inspired Seth Besmertnik, the CEO of enterprise SEO platform Conductor, to reveal his struggle with mental health. His goal? To encourage his team to seek out help. And it’s a message that everyone in our community should hear. Here are some highlights from Besmertnik’s message: “We all face […]
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