How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what they need and compare to identify the best […]
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are […]
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you […]
Google has released another new help document to its search developer documents today – named Education Q&A. This technical help document explains how to add Quiz structured data to your flashcard pages to appear in the Education Q&A carousel in Google Search results, Google Assistant, and Google Lens results. Supported page types. Google said these two […]
That uproar you hear? It’s SEOs calling out Google today. Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it. What happened. It all started with a tweet from international SEO consultant […]
Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good thing. SEM audits are powerful. External and internal audits are needed for the direct and indirect value they bring to your operation. Get the daily newsletter search marketers rely on. […]
Elite, actionable search marketing tactics, expert answers to your burning SEO and PPC questions, and engaging discussions with passionate search marketers are a just click away… secure your spot at SMX Advanced now and join us online, June 14-15, for free! The agenda is live… see what’s in store! Programmed by the Search Engine Land […]
Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document […]
If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with automated bidding and ad formats like responsive search ads (RSAs), the ad platforms can then prioritize getting you […]
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It is important to have a full understanding of these concepts, as well as how to use them for the future […]
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