Google Universal Analytics real time metrics now titled “in the last 5 minutes”

Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was titled “right now” but with Google Analytics 4 rolling out, Google wanted to make the title more specific to what both are actually displaying. In the last 5 minutes. […]

You still don’t have marketing security?

Why has ‘marketing security’ become a top priority for modern-day marketers? Five years ago, if you were to ask a marketer about their security strategy, the likely response would have been sheer confusion. “Bots, proxies, data-center traffic? That’s for the security team to worry about.” In 2022, however, you’d be hard-pressed to find a marketing […]

Get the full picture with helpful context on websites

When you think about how you can stay safe online, you might immediately think of protecting your data, updating your passwords, or having control over your personal information. But another important part of online safety is being confident in the information you find. Information quality — in other words, surfacing relevant information from reliable sources […]

Google’s My Ad Center lets users control their ad experience, follow brands

A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across selected Google properties. Google users will be able to dictate: Which brands and topics they like. The amount of personalization they are comfortable with for […]

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